When you enter ELiTY Art's intimate space, you'll discover an unconventional art display, located within L'Appartement Hair Boudoir at the intersection of renowned 57th Street and 5th Avenue in midtown Manhattan.
Whether you are an avid art lover, an experienced art collector, or someone passionate about beauty and self-care, you will find something that suits you at ELiTY Art.
Our mission has been clear since the very moment the two founders, Elvira
and Tiffany, met: to cultivate an inclusive community where artists and art lovers can connect. Thus, within our white walls, boiserie, and waxed wood floors, we have created a cozy and inviting space for everyone to enjoy.
Our motto is that art should be accessible and art spaces approachable to anyone, regardless of their background and level of “art education.”
By intertwining art with self-care within the safe space of a hair salon, we challenge where art belongs, who it’s for, and how it’s experienced. This approach enriches daily life, making beauty, reflection, and transformation accessible to all.
Our goal is to shatter traditional barriers in the art world, and we're working towards it in many ways.
Democratizing art and breaking stereotypes
Historically, fine art has been the domain of the wealthy and educated elite, limiting not only who can enjoy art but also who can create it.
Many people today still view traditional art galleries as intimidating spaces where they feel out of place or judged. ELiTY Art challenges these norms, creating an inviting and accessible environment that welcomes art enthusiasts from all walks of life.
At ELiTY Art, we are reimagining the traditional art gallery model by exhibiting in an unexpected venue—a hair salon. This choice blurs the lines between self-care and art appreciation, inviting potential art collectors to engage with art while indulging in self-care rituals. It democratizes art by placing it in an everyday setting, making it less intimidating, and simultaneously enhances the salon experience, transforming a routine appointment into a cultural event.
Moreover, we challenge the notion that art belongs only in sterile, white-walled galleries. A client might spend an hour under a hair dryer, giving them enough time to deeply engage with artwork—a luxury not always afforded in bustling galleries.
By making high-end art available to everyone, we are dismantling the elitist barriers that often restrict access to fine art. Our approach ensures that anyone can become an art collector, fostering a more diverse, vibrant community.
Supporting emerging artists
Many talented artists often face significant challenges in making a sustainable living from their work. The financial struggles faced by emerging artists and those from marginalized communities can be particularly daunting, as they frequently encounter greater barriers and obstacles on their creative journeys.
ELiTY Art recognizes this reality and is committed to supporting these rising stars of the contemporary art scene. By making art more approachable and accessible to a wider audience, we aim to translate this increased exposure into more sales, commissions, and opportunities for the artists we represent.
The founders of ELiTY Art, with their extensive background and experience, strive to select art that has the power to cultivate a heightened sense of self-identity and authenticity.
Through our carefully curated collection, we provide emerging artists with the recognition and platform they deserve. We believe that this financial support is crucial in ensuring a more sustainable and diverse art ecosystem, where artists from all backgrounds can thrive and express themselves, hoping that it will eventually contribute to a richer and more varied artistic landscape.
Fostering inclusivity and creating cross-cultural bridges
Art has the unique ability to challenge our beliefs, evoke emotions, and offer new ways of seeing the world. Studies show that art exposure improves critical thinking skills as people interpret and discuss artworks. It also fosters empathy by allowing viewers to step into other people’s shoes. This is extremely important in our increasingly divided world, as art can bridge cultural gaps, promoting understanding and tolerance.
ELiTY Art purposefully showcases the work of international contemporary artists spanning a wide array of styles, media, and genres. By bringing together artists from myriad backgrounds, we aim to encourage the intermingling of diverse people and display a multitude of creative visions and perspectives. Just like the artists we represent, we are deeply grounded in our rich cultural heritages and the values instilled by our parents. However, living and working in countries with widely varied cultures has taught us to embrace the beauty of cross-cultural society, which is why we aim to promote inclusivity and respect for other cultures. This powerful combination of tradition and open-mindedness allows us to facilitate impactful cross-cultural connections through the universal language of art.
Building a local community of people passionate about art and beauty
Inclusive art spaces can serve as vibrant community hubs, hosting events that bring diverse groups together, fostering dialogue, understanding, and appreciation for different perspectives and artistic expressions. At ELiTY Art, we strive to do just that—by organizing thematic exhibitions, we provide a platform for building a strong local community of aesthetes.
ELiTY Art is driven by a deep passion for beauty in all its forms and the emotional power of art to move, inspire, and unite us. We strive to achieve a
harmonious balance and diversity within our community by embracing both traditional and digital art techniques, encouraging the mingling of individuals who love art in its myriad manifestations.
The foundation of our relationships—with one another, with artists, collectors, buyers, and all members of our community—is built on trust. It allows for genuine connections, honest exchanges, and the cultivation of a supportive and inclusive environment.
Contributing to the improvement of mental health and well-being
ELiTY Art is dedicated to contributing to the improvement of mental health and well-being in our society. In our fast-paced, digital age, many individuals seek solace and reflection, and art offers a therapeutic sanctuary. Studies have shown that engaging with art can reduce stress, anxiety, and even symptoms of depression. By making galleries more approachable, we offer this unconventional therapeutic outlet to a greater number of people.
We curate thematic exhibitions that empower, inspire, and encourage individuals to embrace their authentic selves and find strength within. For example, our exhibition "Feminine Strength" invites viewers to explore the diverse and beautiful aspects of femininity, challenging societal stereotypes and redefining the phrase "like a girl" as a source of pride and empowerment rather than an insult. Through our exhibition "Love Without Boundaries," moreover, we challenge notions of restricted love and invite everyone to accept and celebrate love in all forms.
Similarly, our upcoming exhibition "Otherness" by Josip Mijić embraces the idea that being different should not be seen as a flaw or something to be ashamed of, but rather as something to be celebrated.
Initiating the dialogue about global issues and sustainability
In an era where global challenges require collective action, ELiTY art is committed to promoting open discussions on the most urgent issues of our time, especially climate change and environmental sustainability.
Our commitment to sustainability is woven into every aspect of our operations. We respect and work with artists who embrace eco-friendly practices, incorporating sustainable and recycled materials into their creations, ensuring their artistic expression aligns with environmental consciousness. By minimizing our environmental footprint and embracing sustainable practices, we lead by example, demonstrating that art can be a powerful force for change while respecting the delicate balance of our planet.
Through our initiatives and partnerships, we aim to inspire a collective drive for transformative action, raising awareness and promoting sustainable practices that contribute to a greener, more harmonious world for all.
In today's complex world, we need the power of art to unite, challenge, and inspire more than ever. This is why ELiTY Art prides itself on the motto “We Art Differently:” by making contemporary art and its spaces more inclusive and approachable, we don't just expand its audience—we magnify its impact, ensuring that art remains a vibrant, vital force in shaping our collective future.